I've known the son of a powerful New York Mafia don. He told me, "They started telling me when I was a brat kid that everyone is just as crooked as everyone else. That no one is any "smahta," that that's just the smartasses talking out their asses." And they hate experts and smartass know-it-all assholes above all things (except, maybe, boredom).
Mask-wearing alone, though essential, will not stop the pandemic. It has to be part of a comprehensive plan, and it has to be proven in the laboratory as effective. But, even in a detail as obvious as this, there is no plan. Anyone can make and sell a mask.