Those who voted for Trump might recall that Hillary promised people in Kentucky that she would put coal miners out of business, AND replace it with green jobs. Kentuckians were offended by Hillary’s vision of a new economy for Kentucky. I wonder how that is working out for Mitch McConnell’s and Donald Trump’s supporters in Kentucky?
There is a strategy in primarily impressing a positive perception about the Dems and Obama. It can also infer an accurately negative perception about the Repubs that can be more powerful than explicitly stating to the public "We're on your side and they're your enemies."