As part of the Keith Olbermann legacy (along with some left over anger management handbooks and mirrors), MSNBC has become positioned and recognized as the news channel for Progressives and Democrats. Prior to Olbermann’s success at the station through his openly expressed partisan views, MSNBC leaned rightward (they fired Phil Donahue for opposing the Iraq War), following in the footsteps of CNN at the time, trying to play the role of a conservative-tinged impartial journalistic outlet…often by providing Democratic responses to manufactured Republican propaganda which they echoed using the Fox News trick, “Some Republicans are saying that President Obama wants to eat our children…”. Though this tradition continues on at CNN and MSNBC , MSNBC looked at Olbermann’s explosive ratings and made the business decision to bring on more hosts that would appeal to and attract that same Progressive audience that caused the surge in Olbermann’s ratings so they hired Rachel Maddow, Ed Schultz, Lawrence O’Donnell and others (Chris Matthews was already hosting) to host shows.
So MSNBC is the Progressives’ alternative to Fox News, right?
While Fox News has unbroken, wall to wall broadcasting of right wing propaganda, from its talk shows to its “news” shows, MSNBC spends the morning veering to the right, the afternoon bouncing back and forth from right to center then in the afternoon and evening, it takes a hard left…until Lockup begins of course.
This is not apples and apples between what the Right Wing has in Fox News and what Progressives have to settle for in MSNBC. It is an apple and an orange that has some apple stuffed into it.
Like Fox News and CNN, MSNBC is a corporately owned news network. It’s principal owners are the very conservative Comcast Corporation and the very conservative GE Corporation (which also owns NBC). GE has paid no net federal income taxes since 2008. Comcast is based in Pennsylvania but has dodged paying state income tax through a slippery trick of claiming to be a Delaware company. And it is these two ethical, socially responsible companies that principally own and operate the respected news station known as MSNBC.
Many Progressives watch MSNBC later in the day when their Progressive-hosted shows are on but what is often overlooked is the first half of MSNBC’s programming day. Here is the daily MSNBC schedule for Monday through Friday (excluding repeats other than Hardball’s primetime repeat):